JJS Design logo JJS Design tagline
Menu - About Menu - Work Menu - Contact
Identity Previous Project 1st Project 2nd Project 3rd Project 4th Project 5th Project 6th Project 7th Project 8th Project 10th Project 11th Project 13th Project
  Menu - Identity Menu - Print Menu - Interactive Menu - Home
Header - Print
Retire Young - Cover
Retire Young - Inside Spread
Header - Retire Young

Similar to other local governments, the County of San Diego offers retirement plan options for its employees but needed to better promote these options and their benefits.

With the goal of increasing awareness and enrollment, JJS Design (working with Great-West) was asked to develop a visual brand to apply to supporting collateral and marketing materials.

Taking into consideration the fact that a young (literally young and "young at heart") culture exists in the County of San Diego, emphasis was placed on the active lifestyle that is customary in this part of the country. Photography of individuals enjoying surfing, doing yoga and fishing, and not worrying about retirement, was the main brand feature. Each image was uniquely cropped to accentuate the activities and add more visually interesting graphics.

Retire Young - Website

Copyright © 2015 JJS Design | Golden, Colorado | 303.598.8915 | josh@jjsdesign.com