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Progresso - Recipe Booklet
Progresso - Recipe Booklet
Progresso - Recipe Booklet
Header - Progresso

Generations after generations have enjoyed the comforting, flavorful taste of Progresso products.

JJS Design had the opportunity to work with Fresca Foods - a natural food manufacturing and marketing company that licensed the Progresso name and made Progresso's specialty line of sauces. A recipe book was needed to help further promote the product line across the country.

While the majority of the design had to adhere to Progresso's brand standards, JJS Design was able to incorporate the product's unique qualities.

Professional food and "in the kitchen" photography was used to represent the product's versatility, convenience and delicious meal creations. The curve element is consistent with the product's packaging and also brings to mind the delectable aroma emanating from the sauces.

The recipe book not only succeeded with increasing product awareness in grocery stores across the nation, the recipes were also a useful resource for potential and repeat consumers.

Progresso - Recipe Booklet

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