JJS Design logo JJS Design tagline
Menu - About Menu - Work Menu - Contact
Identity Previous Project 1st Project 2nd Project 3rd Project 4th Project 5th Project 6th Project 7th Project 8th Project 10th Project 11th Project 12th Project 13th Project
  Menu - Identity Menu - Print Menu - Interactive Menu - Home
Header - Print
GW Essential Piece - Logo
GW Essential Piece - Postcard
GW Essential Piece - Brochure
GW Essential Piece - Brochure
Header - Great-West
 

Founded in the 1800s, Great-West is a financial services powerhouse with headquarters in Denver, Colorado. Its life insurance division is the nation’s second largest insurer of individual life insurance through banks.

To encourage the bank partners to participate in Great-West's life insurance sales program, an incentive campaign was needed. JJS Design (working for Great-West) developed, "The Essential Piece" campaign. This campaign featuring a custom logo which merged a simple puzzle piece and the "G," suggesting the negative space of the puzzle piece. In addition to emphasizing the concept that life insurance is "The Essential Piece," this solution also solves the challenge of maintaining the integrity of the corporate mark.


GW Essential Piece - Button
GW Essential Piece - Puzzle Piece
 

Copyright © 2015 JJS Design | Golden, Colorado | 303.598.8915 | josh@jjsdesign.com