Firepump Sales & Services, Inc. sells, installs and maintains industrial-grade fire pumps throughout the state of Colorado.

JJS Design was selected to design FS&S's first logo. The universal diamond-shaped sign for hazardous materials "sparked" the inspiration for this logo. The three lines in the center serve two purposes - they are stylized FS&S letters and also represent the water flowing down from the sprinklers.

In an effort to infuse a little humor into a serious subject, the business cards and website are singed, as if once on fire, but the important information was saved thanks to the effective fire pumps and sprinkler system.